How much revenue is your lead flow leaving behind?
Two leaks, one P&L: slow follow-up quietly shrinks every month's new-lead conversion, and the leads that don't convert pile up as a dormant database nobody works. This calculator prices both, and shows its math.
What one closed sale is worth, a seat, a cohort spot, a certification package.
Of 100 new inquiries, how many enroll today?
Every inquiry from the past 1–3 years that never enrolled.
Industry average is 42 hours (HBR audit of 2,241 companies). Be honest.
If you know your ad cost per lead, we'll show what happens to your cost per enrollment.
Share of old leads with a valid contact.
Discount to list price actually collected.
Resets when you switch scenarios.
Monthly revenue: today vs. achievable
Recurring streams only, the one-time database sweep is excluded so nothing is double-counted.
Nothing is wasted: the lead flywheel
Faster follow-up converts more leads today. The ones who aren't ready yet don't disappear, they feed the dormant pool your reactivation campaigns harvest later.
Show the math
Every number above comes from one of these four formulas, using your inputs. No black box.
The multiplier is deliberately conservative. The MIT study found qualification odds 21× higher at 5 minutes vs 30; we model 1.05–2.5× depending on your current response time and scenario. If conservative math still shows six figures, imagine the real number.
Note the model is honest with itself: better speed-to-lead means fewer leads go dormant, so improving conversion slightly shrinks the future reactivation pool. The formula uses the improved rate (conv′), not the current one.
Where the assumptions come from
Most calculators in this space cite statistics that have no traceable source. These are the ones that survive scrutiny, and we scaled them down.