How much revenue is sitting in your unscheduled treatment?

Cold-list math

• Consults booked = your list size × the reactivation rate you select. The list blends unconverted consults (people who inquired or came in and never started) with unscheduled treatment (diagnosed treatment plans that were never booked). Use a representative average case value for the mix.
• The 6% preset is our own pilot: 73 meetings booked from 1,208 cold leads in 30 days. That pilot was in our own certification-training company, not a dental practice, so we show it as proof of the mechanic, not a dental claim. The 4% default reflects a typical well-run SMS reactivation (documented 2% to 7% range). The 2% floor reflects older lists and generic outreach.
• Consult show rate default: 65%. Case acceptance (consult to start) default: 30%. Both editable above. The 30% figure is the conservative lead-to-start conversion, not the higher 50 to 65% in-chair treatment-plan acceptance, so the dollar output stays defensible.
• Paid-ads comparison appears only if you enter a cost per lead. It is derived from your own numbers: your cost per lead divided by your current lead-to-consult conversion (intent rate × response-speed capture).

Cost per started case math

• Shown only if you enter a cost per lead. Current cost per case = your monthly lead spend divided by started cases at your current response speed. Improved cost = the same spend divided by started cases with instant response plus flywheel reactivation. Your ad budget does not change; you simply convert more of what you already buy. For context, industry cost per acquired dental patient runs $150 to $500 (general and cosmetic) and $200 to $2,000 for implants and full-arch (Inshalytics, Delmain, Cosmetics Growth, 2026).

Refill effect math

• Even at instant response, most new leads (60% at the default settings) will not book a consult right away. Those leads go cold and join your reactivation list. With continuous reactivation running, the list refills every month and a portion is recovered later at the reactivation rate you selected. The refill calculation deliberately excludes leads counted in the speed leak, so the two numbers never overlap.

Speed leak math

• Response-time decay is modeled from published lead-response research. The Harvard Business Review study of 1.25 million leads across 2,241 companies (Oldroyd, McElheran, Elkington, 2011) found firms responding within an hour were 7 times more likely to qualify a lead than those waiting an hour longer, and 60 times more likely than those waiting 24 hours. The original MIT study (Dr. James Oldroyd, 2007) found contact odds drop 100x from 5 minutes to 30 minutes.
• Our multipliers are gentler than those studies imply. They match the Optifai benchmark of 939 companies (2025-2026 CRM close-rate data) within rounding error at every window through next-day. The 2+ days figure is directional.
• For context on how common slow response is: the average company takes 42 to 47 hours to respond to a new lead (HBR 2011; Optifai 2026), and in a 2024 audit of 1,000 companies, 63.5% never responded at all. In dental specifically, leads contacted within 5 minutes convert far better than those contacted within 30.
• Lead-to-consult rate at instant response defaults to 40%, editable. This reflects paid dental inquiries (someone who just asked about implants or veneers), which convert to a booked consult at a lower rate than higher-intent inbound. If your lead sources are warmer, raise it.

Honesty policy

• Every default is editable. The calculator defaults to a reactivation rate lower than the one we achieved ourselves, and to the conservative consult-to-start figure. Numbers are rounded to realistic precision. If your inputs produce a small number, that is the honest answer.